Its very common now-a-days to have Mobile app for web apps. For Mobile apps we need web APIs to fetch data or even post/update on web. We found a very simple method to make such interface.
Mobile App can call plain get or post request and receive data back in JSON format. JSON is relatively easy for mobile app to handle while plain standard GET/POST request for easy for Web server to handle. This mixed approach saves lot of time on server side. We not really need to handle actual REST requests and still be able to exchange data between web and mobiles or ajax java-scripts or even node.js.
Apostle provides a nifty facility for sending app-generated, transactional emails from your application including Wordpress-like mail formatting and full tracking (delivery, opening, clicking etc.) of all emails sent. No need to set up email facilities on your app server!