Last year I explored Yii and I loved it. I love my Subaru but I am still a driver armature. I love Yii and I am still developer armature. When I go out and buy something, I look for something that touches me. I think we need to be emotional here (read HICKS: Subaru ‘love’ isn’t rational
, Accessed on 14/06/2013) and not technical. My suggestion:
1. Yii: framework in confidence (borrowed from Subaru slogan "motion in confidence")
2. Yii: a framework developed by passion for the love of PHP coding (borrowed from Subaru slogan "built by passion for the love of driving")
3. Yii: performance with passion (performance means: is secure, fast, reliable, professional, etc)
4. Yii: it does what I want (Yes It Is because it does what I want)
I have read all the above comments but we still need to think think of something out of the box. Who cares whether its fast, secure and better than another frameworks. What we want is, does it touch my emotions, can I relate it to me, what is may experience to it. I don't know much about marketing but I do know that advertiser play around with our emotions.
Sorry developers, it has to be based on Subaru because last week I drove my legacy on Kalahari soft sand, and I was scared where I shouldn't have been and it managed to go through places where the 4x4s couldn't; that is why I love it and that is why I believe in Yii even when I am still an armature.