Yii Framework Forum: Yii 2.0 framework description (marketing alert!) - Yii Framework Forum

Jump to content

  • (5 Pages)
  • +
  • 1
  • 2
  • 3
  • 4
  • 5
  • You cannot start a new topic
  • You cannot reply to this topic

Yii 2.0 framework description (marketing alert!)

#41 User is offline   Onman 

  • Standard Member
  • PipPip
  • Yii
  • Group: Members
  • Posts: 175
  • Joined: 26-December 09
  • Location:The Netherlands

Posted 02 June 2012 - 03:42 AM

@Samdark:
Secure? Stable? Small? Speedy? Yes, it is!
(Yii 4S)
Posted Image
0

#42 User is offline   rapidtransit440 

  • Junior Member
  • Pip
  • Yii
  • Group: Members
  • Posts: 27
  • Joined: 29-March 10

Posted 02 June 2012 - 11:08 AM

View PostJeroendh, on 01 June 2012 - 03:01 PM, said:

I like this one.

Just missing the fast/performance part. :)

I was hoping that it was implied by the light weight part, but light weight makes it sound like its not a full stack framework. I really wanted to use Mature instead of stable because Mature has a more positive connotation than stable (To me anyways), but I didn't like the fact it rhymes, the alliteration of Secure and Stable makes it a little more catchy without overdoing it. I'm looking at you Onman :P
0

#43 User is offline   fsb 

  • Standard Member
  • PipPip
  • Yii
  • Group: Members
  • Posts: 123
  • Joined: 09-January 11

Posted 05 June 2012 - 10:22 AM

*
POPULAR

Claims about performance, security, reliability, professionalism etc. just invite debate. I say avoid that.

So you can either say some obviously irrefutable fact, which is boring, or make some outlandish subjective claim that it would be meaningless to argue with—which I recommend.

Now, what's the key difference between Yii and other PHP MVC frameworks from the point of view of the programmer? In my view, it's that it liberates me. Unlike any other PHP MVC, I feel that Yii is supporting me in implementing my architecture and design, not constraining me and imposing its architecture and design on me. I don't know how to turn that into a tag line but to sell Yii to a programmer, I'd go with that.
Join the happiest place on Freenode: #yii
We've got a MrFisk the bot, hilarious banter and all kinds of other groovy stuff going on.
Comparison of Internet Relay Chat clients
Web IRC client
6

#44 User is offline   Cihan 

  • Junior Member
  • Pip
  • Yii
  • Group: Members
  • Posts: 21
  • Joined: 02-November 10

Posted 06 June 2012 - 04:12 AM

1. Yii - sweet development
2. Yii - Rapid Application Development
3. Yii - Enterprise MVC Framework
4. Yii - Just do it
0

#45 User is offline   Da:Sourcerer 

  • Elite Member
  • PipPipPipPipPip
  • Yii
  • Group: Members
  • Posts: 1,222
  • Joined: 30-March 11
  • Location:Berlin, Germany

Posted 06 June 2012 - 04:43 AM

View PostCihan, on 06 June 2012 - 04:12 AM, said:

4. Yii - Just do it

Lawsuit is imminent :blink:
programmer /ˈprəʊgramə/, noun: a device that converts ►coffee into ►code
0

#46 User is offline   Cihan 

  • Junior Member
  • Pip
  • Yii
  • Group: Members
  • Posts: 21
  • Joined: 02-November 10

Posted 06 June 2012 - 07:37 AM

:) other idea would be Yii - Just code it.
0

#47 User is offline   PrplHaz4 

  • Standard Member
  • PipPip
  • Yii
  • Group: Members
  • Posts: 108
  • Joined: 28-September 09
  • Location:Boston, MA

Posted 07 June 2012 - 12:29 AM

View Postfsb, on 05 June 2012 - 10:22 AM, said:

Now, what's the key difference between Yii and other PHP MVC frameworks from the point of view of the programmer? In my view, it's that it liberates me. Unlike any other PHP MVC, I feel that Yii is supporting me in implementing my architecture and design, not constraining me and imposing its architecture and design on me. I don't know how to turn that into a tag line but to sell Yii to a programmer, I'd go with that.


Convention where it's needed, configuration where it's not?
0

#48 User is offline   outrage 

  • Advanced Member
  • PipPipPip
  • Yii
  • Group: Members
  • Posts: 313
  • Joined: 10-November 09
  • Location:Blackpool, United Kingdom

Posted 07 June 2012 - 07:39 AM

Productivity = Yii + You

A fast, solid and secure PHP framework that works with you, not against you.
0

#49 User is offline   bettor 

  • Master Member
  • PipPipPipPip
  • Yii
  • Group: Members
  • Posts: 752
  • Joined: 02-February 09

Posted 08 June 2012 - 02:04 AM

ok let me think:

Elastic features, resilient and secure framework, as easy as drinking water, Yii that is!

- no technical terms
- contains enterprise phrases such as elastic, resilient and secure to emphasize Yii can be used for enterprise applications
- highlights the simplicity of usage by comparing it with drinking water. Simplicity is genius.
- Yii that is little marketing trick here.
0

#50 User is offline   softark 

  • Keep It Simple
  • Yii
  • Group: Moderators
  • Posts: 2,084
  • Joined: 16-February 11
  • Location:Japan

Posted 08 June 2012 - 02:59 AM

View Postbettor, on 08 June 2012 - 02:04 AM, said:

- contains enterprise phrases such as elastic, resilient and secure to emphasize Yii can be used for enterprise applications


I have to look them up in a dictionary ... :-[
0

#51 User is offline   bettor 

  • Master Member
  • PipPipPipPip
  • Yii
  • Group: Members
  • Posts: 752
  • Joined: 02-February 09

Posted 08 June 2012 - 03:24 AM

View Postsoftark, on 08 June 2012 - 02:59 AM, said:

I have to look them up in a dictionary ... :-[



:) I agree they are not phrases we use in our day to day life but if we are going to brand the framework we should use more sophisticated terms to highlight that it is an enterprise framework thus we will attract companies to start using Yii for their business needs hence we'll be able to find jobs where you get to play with your favorite Yii framework at your office desk and get paid for it. Wouldn't that be sweet?
0

#52 User is offline   Rodrigo Coelho 

  • Master Member
  • PipPipPipPip
  • Yii
  • Group: Members
  • Posts: 665
  • Joined: 05-August 10
  • Location:Rio de Janeiro, Brazil

Posted 08 June 2012 - 03:48 AM

Yii - easy and effective
0

#53 User is offline   rAWTAZ 

  • Standard Member
  • PipPip
  • Yii
  • Group: Members
  • Posts: 102
  • Joined: 08-January 10

Posted 12 June 2012 - 09:07 AM

Just make it "PHP framework" and be done with it. Or have no tagline or whatever they're called at all. People know what it is anyway, they don't need something that looks like we're trying to persuade them.
0

#54 User is offline   phpnode 

  • Standard Member
  • PipPip
  • Yii
  • Group: Members
  • Posts: 141
  • Joined: 18-April 11

Posted 15 June 2012 - 05:21 AM

Agree with rawtaz that this should be simple, but don't underestimate the need for *something* that sums it up. Even developers are vulnerable to marketing:

"Yii - the smarter, better, faster PHP framework"
0

#55 User is offline   wisp 

  • Standard Member
  • PipPip
  • Yii
  • Group: Members
  • Posts: 192
  • Joined: 04-February 11

Posted 10 September 2012 - 07:22 AM

Personally, I don't like explaining the technology ('PHP framework') and I don't like excessive superlatives like 'the best', 'easy', 'stable', etc. We should have an easy, readable tagline, that makes sense even for non-technical people.

Something like:
- Get it done easily.
- Build the web.
- More work, less time. (this one looks too much like jQuery, lol)
- Create anything!

etc.

The main thing is that you shouldn't explain what it is, you should express a feeling. Large brands don't need to explain themselves, you should give the impression that everyone already knows what it is, and if you don't, you should look it up.
0

#56 User is offline   Haensel 

  • Advanced Member
  • PipPipPip
  • Yii
  • Group: Members
  • Posts: 444
  • Joined: 14-January 11
  • Location:Vienna (Austria)

Posted 10 September 2012 - 08:53 AM

When creating this thread I used the term "description" when in fact "mission" would have been be more appropriate and because of that we are mixing up slogans with mission statements here. A slogan is super short like Nike's "just do it" etc. which is a whole other story but the mission statement is more about the whole idea behind Yii. What's the purpose of Yii in the first place? It frees you from having to do the dirty, boring, code monkey work and enables you to focus on the creative aspects of coding instead. You are solving problems elegantly without reinventing the wheel over and over again and can rely on a solid codebase and community that backs you up in terms of security and ease of code reuse. That's something I am looking for. It is not so much about the technology used but the overall ecosystem of a framework that catches my interest.

EDIT: fixing nerd typo "caches my interest" :)
0

#57 User is offline   Keith 

  • Elite Member
  • Yii
  • Group: Moderators
  • Posts: 1,651
  • Joined: 04-March 10
  • Location:UK

Posted 12 September 2012 - 10:14 AM

Yii - The Chuck Norris of PHP frameworks
1

#58 User is offline   jacmoe 

  • Elite Member
  • Yii
  • Group: Moderators
  • Posts: 2,601
  • Joined: 10-October 10
  • Location:Denmark

Posted 13 September 2012 - 07:51 AM

I think the Yii front page should be 100% free from marketing speech - no buzzwords, just the facts: what Yii can do for you, and nothing more.

Even the list of features should be carefully made to exclude any fluff and features made by marketing departments.
"Less noise - more signal"
0

#59 User is offline   samdark 

  • Having fun
  • Yii
  • Group: Yii Dev Team
  • Posts: 3,738
  • Joined: 17-January 09
  • Location:Russia

Posted 13 September 2012 - 08:52 AM

We dont't have marketing departments ;)
Yii 1.1 Application Development Cookbook

Enjoying Yii? Star us at github: 1.1 and 2.0.
2

#60 User is offline   este 

  • Junior Member
  • Pip
  • Yii
  • Group: Members
  • Posts: 41
  • Joined: 23-September 11

Posted 16 September 2012 - 09:27 AM

I think "high-performance" is a key word for Yii and for its success. How many people have downloaded and tried Yii after reading this page (linked from the home page)?

And most important, they experienced that the claim is credible. That was good marketing, even if Yii does not have a marketing department. ;)
0

Share this topic:


  • (5 Pages)
  • +
  • 1
  • 2
  • 3
  • 4
  • 5
  • You cannot start a new topic
  • You cannot reply to this topic

1 User(s) are reading this topic
0 members, 1 guests, 0 anonymous users