Yii 2.0 framework description (marketing alert!)
Posted 02 June 2012 - 11:08 AM
Just missing the fast/performance part.
I was hoping that it was implied by the light weight part, but light weight makes it sound like its not a full stack framework. I really wanted to use Mature instead of stable because Mature has a more positive connotation than stable (To me anyways), but I didn't like the fact it rhymes, the alliteration of Secure and Stable makes it a little more catchy without overdoing it. I'm looking at you Onman
Posted 05 June 2012 - 10:22 AM
So you can either say some obviously irrefutable fact, which is boring, or make some outlandish subjective claim that it would be meaningless to argue with—which I recommend.
Now, what's the key difference between Yii and other PHP MVC frameworks from the point of view of the programmer? In my view, it's that it liberates me. Unlike any other PHP MVC, I feel that Yii is supporting me in implementing my architecture and design, not constraining me and imposing its architecture and design on me. I don't know how to turn that into a tag line but to sell Yii to a programmer, I'd go with that.
Posted 07 June 2012 - 12:29 AM
Convention where it's needed, configuration where it's not?
Posted 08 June 2012 - 02:04 AM
Elastic features, resilient and secure framework, as easy as drinking water, Yii that is!
- no technical terms
- contains enterprise phrases such as elastic, resilient and secure to emphasize Yii can be used for enterprise applications
- highlights the simplicity of usage by comparing it with drinking water. Simplicity is genius.
- Yii that is little marketing trick here.
Posted 08 June 2012 - 03:24 AM
I agree they are not phrases we use in our day to day life but if we are going to brand the framework we should use more sophisticated terms to highlight that it is an enterprise framework thus we will attract companies to start using Yii for their business needs hence we'll be able to find jobs where you get to play with your favorite Yii framework at your office desk and get paid for it. Wouldn't that be sweet?
Posted 08 June 2012 - 03:48 AM
Posted 10 September 2012 - 07:22 AM
- Get it done easily.
- Build the web.
- More work, less time. (this one looks too much like jQuery, lol)
- Create anything!
The main thing is that you shouldn't explain what it is, you should express a feeling. Large brands don't need to explain themselves, you should give the impression that everyone already knows what it is, and if you don't, you should look it up.
Posted 10 September 2012 - 08:53 AM
EDIT: fixing nerd typo "caches my interest"
Posted 13 September 2012 - 07:51 AM
Even the list of features should be carefully made to exclude any fluff and features made by marketing departments.
Posted 16 September 2012 - 09:27 AM
And most important, they experienced that the claim is credible. That was good marketing, even if Yii does not have a marketing department.